Stewart McKie

Google on Ulitzer Google on Ulitzer - Mobile Image Recognition (MIR) looks certain to hit the big time now that Google have embraced the technology as part of their new visual search service called Google Goggles. As with any MIR app you point your mobile phone camera at something - Google gives examples of landmarks, books, business cards, artworks etc. - and the image is checked against a back end database of images to resolve to Stewart McKienoreply@blogger.com0 ... (more)

3D Accounting Part 4

Not everyone believes in 3D accounting. In their critique of the triple bottom line Getting to the Bottom of the Triple Bottom Line, authors Norman and MacDonald make a number of useful points. But in this post I want to discuss environmental ‘analogues’ based on their point below: But we are also puzzled when we look for conceptual analogies above the bottom line, so to speak. What are ... (more)

Starbucks QR Latte

The New York Times reported on the use of QR Codes by Starbucks. The code is used to trigger a mobile payment and is part of their myStarbucks app on the iphone. An analyst quoted doubted whether using mobile tags for payment in this way will catch on when compared to the option to use near field technology that reads passive RFID tags. ... (more)

TR on AR

MIT's Technology Review recently published an interesting article on Augmented Reality (AR) - What's Augmented Reality's Killer App - that raises a number of good points. 1. AR is not just about wandering around holding up your phone and pointing it at things. If you do that in some parts of the Bronx your reality may be augmented rather abruptly. 2. Embedding AR capability into Goggles an... (more)

Smoke and Mirrors

Like any other technology niche, mobile tagging is fraught with smoke and mirrors. I had to laugh reading a recent press release for yet another QR Code generation and management site attempting to charge for basic services that are available for free from practically every other provider of QR Code tag management (including Vizitag). One of the services offered as part of a paid package ... (more)