Turning Themes Into Memes

Stewart McKie

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Top Stories by Stewart McKie

For me, one of the attractions of going to the cinema to see a feature film is to experience visually, on the big screen, new places or worlds that one may never actually experience oneself. In many movies, these "places" are not always physical. They can include emotional or psychological places - say when a story concerns itself with themes such as unrequited love or mental breakdown for example. But here I am interested in the physical spaces that can be defined as the "landscapes" represented by the settings or locations portrayed in a film and how the use of landscape can be leveraged by screenwriters to add additional depth to a story or the situation that characters find themselves in. At a basic level, landscape often acts in an archetypal way that a screenwriter can expect to elicit a specific and shared response from an audience. A raging sea, dense jungl... (more)

Starbucks QR Latte

The New York Times reported on the use of QR Codes by Starbucks. The code is used to trigger a mobile payment and is part of their myStarbucks app on the iphone. An analyst quoted doubted whether using mobile tags for payment in this way will catch on when compared to the option to use near field technology that reads passive RFID tags. ... (more)

QR Code Generator

There are loads of one-off QR Code generators on the web, so here's another one from tagsolute. It's in German but perfectly easy to understand.Tagsolute also provide an API that can generate a QR Code for the current web page in your browser.Stewart McKienoreply@blogger.com0 ... (more)

Wired MIR

Wireless Developer's Journal Kooaba's mobile image recognition (MIR) technology will be used in the November edition of Wired magazine (US) to link print advertisements to online content. Kooaba claims this as a US first. Oddly enough Wired online are also running a vstory on augmented reality (AR) here. The advantage of using Kooaba's MIR technology rather than tags as the page-to-promotion link is that MIR can leverage... ... (more)

Coffee Table Tags

SEO Journal Embedding tags in books is probably the most obvious way to connect print content with online content so it's surprising more book publishers are not following Rough Guide's lead. Their new coffee table book, Earthbound: a Rough Guide to the World in Pictures is tag-enabled. Each image in the book is linked to a QR Code that resolves to a Google map of the location for more context-specific Stewart McKienoreply@blogger.com ... (more)