Stewart McKie

There are 3 new technologies competing for attention on today’s mobile phones: Augmented Reality (AR), Mobile Image Recognition (MIR) and Mobile Tagging (MT). This briefing aims to provide a short introduction to all three, position them against each other and illustrate how all they can co-exist together. Augmented Reality (AR) AR uses the current view (front end) of the real world visible through your phone camera to display online content (back end) linked to specific objects located within the view. AR does this by using GPS co-ordinates to figure out a ‘start position’ of where you are and your phone’s built-in gyroscopic compass to orientate to specifically what you are looking at. The combination of where you are and what your orientation is allows the AR software to resolve to back end content that adds some perspective to what it is you are looking at. AR ... (more)

Creative Screenwriting: A Practical Guide

Page # Quotation 21 A logline has come to mean a two-sentence description of a film, written in no more than twenty-eight words. 25 A step outline is a document that deconstructs a film or screenplay by laying out the action in sequential narrative steps. 28 The protagonists are the people whose actions drive the story…How a charac ter is first seen, what kind of an entrance he makes in the drama, is crucial to fixing him first in the minds of the reader and then in the minds of the audience. 39 Dialog can often be improved simply by cutting out every other sente... (more)

QR Wired

Wired UK has some new QR codes designed by Japan's SET agency. They are looking for feedback on the best design here.Stewart McKienoreply@blogger.com0 ... (more)

Wired MIR

Wireless Developer's Journal Kooaba's mobile image recognition (MIR) technology will be used in the November edition of Wired magazine (US) to link print advertisements to online content. Kooaba claims this as a US first. Oddly enough Wired online are also running a vstory on augmented reality (AR) here. The advantage of using Kooaba's MIR technology rather than tags as the page-to-promotion link is that MIR can leverage... ... (more)

QR Codes in Indonesia

Adobo magazine reports on the use of QR Codes in Indonesia, including the use of codes in newsprint by leading publisher Kompas Gramedia.Stewart McKienoreply@blogger.com0 ... (more)