Turning Themes Into Memes

Stewart McKie

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Top Stories by Stewart McKie

There are 3 new technologies competing for attention on today’s mobile phones: Augmented Reality (AR), Mobile Image Recognition (MIR) and Mobile Tagging (MT). This briefing aims to provide a short introduction to all three, position them against each other and illustrate how all they can co-exist together. Augmented Reality (AR) AR uses the current view (front end) of the real world visible through your phone camera to display online content (back end) linked to specific objects located within the view. AR does this by using GPS co-ordinates to figure out a ‘start position’ of where you are and your phone’s built-in gyroscopic compass to orientate to specifically what you are looking at. The combination of where you are and what your orientation is allows the AR software to resolve to back end content that adds some perspective to what it is you are looking at. AR ... (more)

Coffee Table Tags

SEO Journal Embedding tags in books is probably the most obvious way to connect print content with online content so it's surprising more book publishers are not following Rough Guide's lead. Their new coffee table book, Earthbound: a Rough Guide to the World in Pictures is tag-enabled. Each image in the book is linked to a QR Code that resolves to a Google map of the location for more context-specific Stewart McKienoreply@blogger.com ... (more)

Introduction to 3D Accounting (Part 2)

If you accept the concept of ‘3 Dimensional (3D) Accounting’ or the ‘triple bottom line’, as introduced in part 1 of this series, then part 2 drills down into what the real business of a 3D Accounting system actually is. Here I discuss resources, people and activities and how these contribute to ‘footprints’. Figure 1 shows a high level schematic of the scope of 3D Accounting. In order to account for environmental and social impact, there are two primary organizational entities that we care about: Resources and People. Resources and people are owned by someone or something; th... (more)


Today’s businesses run on processes and the software applications that support or automate them. But look in the average software user guide and you’ll find very few process flows to contextualize the application functionality. The focus of the material is on task-competence exemplified through screenshots and step-by-step instructions. This approach is grounded in the factory assembly line paradigm in which it is not necessary for a task-worker to know or care much about the task that precedes or follows their task. A century or so later, in the so-called “knowledge economy” m... (more)

Write Screenplays That Sell

Page # Quotation 28 A screenplay is not a shooting script. A Screenplay is an instrument for telling a story. A Shooting Script is a blueprint for the production of a motion picture. 43 Golden Rule of Character: Who we are is revealed in what we do. 66 (Definition of story) Footprints in the sand left by a character in quest of his or her heart’s desire against impossible odds. 75 As conflict is argument between characters, plot is argument between events. 90 It is far more interesting when a character needs to HAVE information than when a character needs to GIVE... (more)