Turning Themes Into Memes

Stewart McKie

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Latest Articles from Stewart McKie
When you examine the methodologies being used for implementing ERP systems, it makes you wonder whether these complex, costly and resource consuming projects are being framed correctly for success. Microsoft’s Sure Step for example, primarily frames the project as a technology/softwar...
In his book The Art of Action (2011), Stephen Bungay identifies three gaps that frustrate the ability of organizations to translate plans into actions that lead to desired outcomes. He calls them the knowledge, alignment and effects gaps. Here, I wish to reflect on Bungay’s perspective...
There was a time, many decades ago, when all a CFO had to care about was the ‘F’ word: Finance. But today’s chief financial officer has to care about more than just finance. The new ‘triple bottom line’, a term originally coined by John Elkington in 1994, implies that the financial man...
If you accept the concept of ‘3 Dimensional (3D) Accounting’ or the ‘triple bottom line’, as introduced in part 1 of this series, then part 2 drills down into what the real business of a 3D Accounting system actually is. Here I discuss resources, people and activities and how these con...
Google has obviously decided that despite their new MIR offering - Google Goggles - they will also continue to evangelize the QR Code format. Probably just to piss off Microsoft.We use Google's QR Code generation API to provide QR codes for Vizitag users but now Google are going into t...
The mobile web's momentum continues unabated with Google's acquisition of AdMob and Apple's Shocking Numbers for iPhone app usage. The whole thing is reminiscent of the introduction of the IBM PC back in 1981(?). Brief memory lane diversion: I sold my first PC system in 1982 and it ran...
Tags are not only 'snappable' by mobile phone cameras, they are also 'scannable' by traditional fixed scanning devices - like this QR Code Scanner from Sumlung. What this device allows you to do is scan QR Codes printed on vouchers/e-tickets - such as a product discount or event entry...
Interesting post from Joe Wilcox on betanews that discusses tagging as a form of augmented reality (AR) and suggests that tagging could cut into Google's search business on mobiles. I have a few comments on this.
The future for regulators who adopt the new electronic information supply chain powered by XBRL looks bright with lower processing costs and better exception forensics. And the future for all the stakeholders that they serve looks even brighter as XBRL facilitates the standardized comm...
Leading businesses know that change is an ever-present and influential aspect of their operating environment. For many organizations, effective change management is nothing less than a core competency needed to maintain their competitive edge or even to survive. However managing...
My aim here is to propose a different approach to writing process narratives by applying the principles of screenwriting and indeed using screenwriting software to write a process narrative I term a processplay. A spin-off benefit of this approach is that the process narrative could ev...
John Ruskin, the Victorian cultural theorist and art critic and inventor of the term “pathetic fallacy” was the author of over 250 works including The Elements of Drawing in 1857. In this book, Ruskin defines his nine laws of composition – all of which are directly relevant to screenpl...
SceneWrite Snapshots highlight a selection of quotations from books about the art, business and craft of screenwriting. Copyright for all quoted material belongs to the author(s).
SceneWrite Snapshots highlight a selection of quotations from books about the art, business and craft of screenwriting. Copyright for all quotations belongs to the author(s).
SceneWrite Snapshots highlight a selection of quotations from books about the art, business and craft of screenwriting. Copyright for quotations belongs to the author(s).
SceneWrite Snapshots highlight a selection of quotations from books about the art, business and craft of screenwriting. Copyright for quotations belongs to the author(s).
SceneWrite Snapshots highlight a selection of quotations from books about the art, business and craft of screenwriting. Copyright for the quotations belongs to the author(s).
SceneWrite Snapshots highlight a selection of quotations from books about the art, business and craft of screenwriting. Copyright for the quotations belongs to the author(s).
Mobile marketing has recently been blessed with 3 new technologies to leverage: Augmented Reality (AR), Mobile Image Recognition (MIR) and Mobile Tagging (MT). What are they used for? Can they co-exist? This introductory article aims to position the three technologies to help businesse...
Mobile tagging is a process, a technology and a marketplace. The process of mobile tagging involves creating a visual image in a very specific format – called a tag – then deploying and displaying the tag either online or offline. You see the tag and use your mobile phone camera to ...
Ideablogs are a new online collaboration tool designed for social idea development. The purpose of this short article is to encourage you to think about using an ideablog to support innovation in your business. I’ll be explaining what an ideablog is and how you can use one to help ensu...
Today, the world of consumer bookselling is characterized by two polarized business models: Bricks and Clicks – physical retail bookstores and virtual online webstores. The future of consumer bookselling depends on breaking down this polarization and creating a new hybrid business mode...
For me, one of the attractions of going to the cinema to see a feature film is to experience visually, on the big screen, new places or worlds that one may never actually experience oneself. In many movies, these “places” are not always physical. They can include emotional or psycholo...